Honda Monthly Radio

Every 28-31 days, the Ontario Honda Dealers Association sends out the same challenge: create deal-heavy, retail radio spots that don’t suck. The result? Some stuff that I’m personally quite proud of.

Like that time we anthropomorphized a garage and had it share its deepest dreams…

Or when we hired a magician to make some models disappear…

OR the time we hired an Indy car announcer to commentate on everyday wins…

Yep, I had a lot of fun writing Honda radio. There wasn’t a lot of room to write, but there was a lot of room to explore.

Sometimes though, we had to just stick to the facts…